Ancillary Task Draft 1

Outside of Digipak

Inside of Digipak

This is our first draft of the Digipak design for our final product. As a group we have decided to go with a solo artist for our song and the cover of the digipak maintains conventions presented through Indie Rock CD covers.

The concept of this album and the album artwork was a 'Lotus' which is the same name as our album and instead of the artist featured on the front cover a girl is used instead. The idea for 'Lotus' was that something bright, pure and beautiful would grow in an impure and dirty environment and this girl along with her long and colourful hair is meant to symbolise this very flower since lotuses are brightly coloured flowers. Her hair is spread outwards to represent the outstretched lotus leaves and her face is covered to maintain her 'purity'. The back cover of the digipak lists the songs of the album and there are 9 tracks including the song we are using for our Music Video 'A Girl Like You' and the title track 'Lotus'.

For the inside of the Digipak we have images of the artist himself to the left and right and both images are very low key. The centre of the digipak has an image of the female model again and over her face is the outline for the disk placement.

Our improvements for the digipak is to edit some of the inside images, we need to revert back to a band and then include images of a band to the side flaps as this would make it clearer who the band is. By having a band rather than a solo artist it makes it easier for a viewer to understand that the girl featured on the advert and digipak is not 'Alex Zain' as there was some confusion from feedback.

Advertisement Draft 1

This is our first draft of our advertisement towards our Digipak. The advert features the artist name, album name, release date and an image. The advert was sized to the measurements of a NME Magazine full page advert since we found that NME Magazine would have readers much more interested in our Indie Rock music and adverts.

On this advert the artist name 'Alex Zain' has been sized larger than the album name 'Lotus' because for an artist starting out it is important they become known. Through research conducted on artist's such as Twoo Door Cinema Club their first album had larger sized font for their band name compared to their album name since they were starting out and had to get their name out there and recognised. This is the exact thing we have done, especially since the album 'Lotus' was described as our artist's 'Debut' album.